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New Development

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Your Vision, Realized. With Precision.

At Plus Real Estate, we offer more than sales—we provide developers with a full-service, white-glove advisory built to shape world-class residential offerings from the ground up. Our New Development Division operates at the intersection of data, design, and strategy—bringing together elite talent across research, planning, branding, and sales to ensure every project is optimized for market performance and long-term value.

From early-stage concepting to post-launch momentum, we work as an extension of your team—coordinating every detail, anticipating market shifts, and activating the right channels at the right time. With a deep understanding of UHNW buyer behavior, global demand drivers, and luxury lifestyle trends, we don’t just support your vision—we elevate it.

Whether you're repositioning a legacy asset, launching a flagship project, or entering a new market, Plus Real Estate delivers the insight, structure, and executional power to move your development from blueprint to sold out—with precision, pace, and polish.

Seamless Execution, Unparalleled Results

Plus Real Estate’s New Development Division provides an integrated, full-scale approach designed to elevate luxury developments to their highest potential. By combining market expertise, design vision, and cutting-edge technology, we ensure that every project achieves remarkable success in an increasingly competitive landscape.

Research

Research and analytics fuel all aspects of Plus Real Estate Group's new development practice, from marketing to sales to planning and programming. In an era when data is largely available everywhere to everyone, our goal is to provide true analysis beyond surface-level statistics, and specialized research into how buyers live and make decisions, ultimately serving to elevate new development guidance.

Planning & Design

With architects on staff highly trained in disciplines from master plans to residence layouts through interior design, Plus Real Estate Group optimizes new developments to perform in a crowded marketplace for a sophisticated clientele. Our data-driven approach to Planning and Design considers optimal programming from amenities and services to the experience of living in each residence.

Marketing

Each new development is a brand unto itself and, at Plus Real Estate Group, receives the attention deserving the introduction of a new brand to a crowded marketplace. Our full suite of marketing services begins at project conception, continues through responsible full-lifecycle budgeting, vendor sourcing and management, creative oversight, and sales marketing from the first unit to the last.

Sales

Sales is at the core of our business. Each facet of a development is considered with a laser focus on sales success. With an internal network of the country’s best agents in the nation’s most important markets, strategic partnerships across the globe, and the experience of our leadership team, each development receives a tailored strategy focused on results.

Comprehensive Service Offerings

We leverage a sophisticated global database and market intelligence tools to provide developers with critical insights, ensuring informed decision-making at every stage. Our research-driven approach includes:

  • Competitive Market Analysis
  • Comparable Benchmarking
  • Global Database Access
  • Pricing & Absorption Strategy

Our team works closely with developers to craft a vision that aligns with market demand while setting a new standard for luxury living. We oversee:

  • Preliminary Planning Guidelines
  • Design Positioning
  • Service and Amenity Programming
  • Unit Mix & Diversity Strategy
  • Floor Plan Optimization
  • Interior Package Direction
  • Sales Gallery Strategy & Design
  • Model Residence Coordination
  • Architect & Design Consultant Selection & Management
  • Rendering & Visual Coordination

Our in-house branding and marketing specialists curate a compelling identity for each project, ensuring maximum exposure and engagement through:

  • Demographic Analysis & Brand Identity
  • Competitive Marketing Strategy
  • Marketing Collateral Development
  • Interactive & Digital Direction
  • Social Media & Public Relations Strategy
  • Branded Partnership Management
  • Event Strategy

We drive successful sales strategies by managing all aspects of inventory, pricing, and broker outreach. Our expertise includes:

  • Launch Strategy & Execution
  • On-Site Sales Team Staffing & Management
  • Ongoing Pricing & Inventory Management
  • Local, National & Global Broker Outreach
  • Offer & Contract Negotiation Oversight
  • Daily, Weekly, & Monthly Reporting & Analytics
  • Inventory & Lead Management Systems”

Discover the Difference

Plus Real Estate

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